LG OLED TV Appears at BoConcept Store in Europe

Premium Furniture Store Captures Parisian Attention

LG Electronics announced on the 5th that it has expanded the exhibition of the ‘LG OLED Objet Collection Pos?’ at BoConcept stores in France, following the premium furniture brand Moooi, ahead of the year-end peak season.

LG Electronics collaborates with European premium furniture brand BoConcept to showcase the unique design experience of LG OLED TV. The photo shows LG OLED Objet Collection Pose and BoConcept's interior furniture naturally harmonizing at BoConcept's store in France. Photo by BoConcept

Customers can simultaneously experience the sophisticated lifestyle created by the elegant design of Pos? and BoConcept’s interior furniture. By using the QR code next to the product, they can check product information or make purchases at the online brand shop.

Pos? is a space-design TV that combines the differentiated interior sensibility of the Objet Collection with the OLED evo, which is highly praised for its best-in-class picture quality. It looks beautiful like interior furniture from any space or angle. The U-shaped back of the TV allows users to insert items such as books, postcards, and photos, enabling it to be placed in the center of the living room and used as a stylish partition. The power cable can be hidden inside the stand, keeping the surrounding space where the TV is installed neat and tidy.

Its outstanding design has been recognized by winning top honors at the iF Design Award, as well as sweeping global design awards such as the Red Dot Design Award and IDEA.

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