LF Champion Releases Collaboration Collection with 'Hello Sunrise'
LF's ‘CHAMPION’ announced on the 5th that it will present a collaboration collection with the casual brand ‘Hello Sunrise’.
Hello Sunrise is a brand well known for its witty graphics, including positive energy-filled phrases and a rising sun face symbolizing the brand. This collaboration offers freshness by combining CHAMPION’s over 100 years of history and technical expertise with Hello Sunrise’s trendy style emphasizing youthful sensibility.
The theme of the collaboration collection is ‘Weekend Getaway with,’ conveying the story of feeling excitement and freedom with the heart of a traveler even in the busy daily lives of modern people, allowing comfort and warmth to seep into every moment. The design highlights include witty and trendy signature graphics from Hello Sunrise combined with CHAMPION’s heritage ‘C logo’ on CHAMPION’s representative items such as the ‘Reverse Weave’ line sweatshirts, zip-up hoodies, and banding jogger pants.
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The collaboration collection between CHAMPION and Hello Sunrise is available for purchase online at premium lifestyle specialist LF Mall, CHAMPION’s official brand mall, Musinsa, 29CM, and Hello Sunrise’s official mall. A CHAMPION representative said, “This collection was planned with the story that busy modern people can feel the excitement and freedom of travel gifted by CHAMPION and Hello Sunrise even in their daily lives, so we ask for your great interest.”
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