'Live Commerce No.1 City' Mapo-gu Joins Hands with Grip for Small Business Support
Supporting Live Commerce Broadcasts to Open Sales Channels for Local Small Businesses... Strengthening Promotion to Revitalize Hongdae Red Road, Mapo-gu's Representative Commercial Area... Park Gang-su, Mayor of Mapo-gu, "It Will Be an Opportunity to Enhance Small Business Owners' Digital Capabilities and Self-Reliance"
Mapo-gu (Mayor Park Gang-su) signed a business agreement last month on the 29th with Grip Company, Ltd. (hereinafter Grip), Korea's first live commerce specialized company, to promote regional coexistence.
As "live commerce," a platform where sellers and consumers communicate through real-time broadcasting and chat to sell and purchase products, is emerging as a popular shopping method, Mapo-gu has taken the initiative to establish new sales channels for local small business owners.
The signing ceremony held at Mapo-gu Office was attended by Park Gang-su, Mayor of Mapo-gu, Kim Hanna, CEO of Grip, and related officials, proceeding with explanations of the main contents of the agreement and the exchange of the agreement documents.
The main contents of the agreement include developing sales channels for small business owners in Mapo-gu, joint support to revitalize Hongdae Red Road, and mutual content exchange between Mapo TV and Grip.
Through this, the two organizations plan to support local small business owners and revitalize the regional economy, significantly enhancing the competitiveness of Hongdae Red Road, a representative tourist attraction in Mapo.
A Grip official stated, “Among the sellers currently active on Grip, the top seller operates in Mapo-gu, and other sellers from Mapo-gu also rank high,” adding, “As Mapo-gu is the number one city in live commerce with excellent sellers, we will actively work to support local small business owners.”
From December 4th to 8th, Mapo-gu and Grip will hold a special live commerce broadcast on the Grip app for five days to help small business owners enter the online market and boost sales.
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At the signing ceremony, Park Gang-su, Mayor of Mapo-gu, said, “I hope this agreement will be an opportunity for small business owners unfamiliar with online marketing to develop digital capabilities and self-sustainability,” and added, “Mapo-gu will do its best together with Grip to provide practical support to small business owners.”
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