HS Ad "LG 'Clean Tech' Campaign Wins Grand Prize in Print Advertising at Advertising Awards"
HS Ad announced on the 4th that it won the Grand Prize in the print advertising category at the '2023 Korea Advertising Awards' with LG's 'Clean Tech' campaign.
As the importance of eco-friendly technologies that reduce energy and resource consumption and minimize pollutant emissions grows, LG's 'Clean Tech' campaign was created to sincerely portray LG's efforts to fulfill corporate social responsibility and to hand over a safe and clean Earth to the next generation.
The advertisement visually and intuitively expressed concepts such as recycling and circulation through elements like clocks, turntables, and play buttons. The copy "Future, Together" conveys the meaning that LG is participating in and contributing to valuable efforts for everyone's future.
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An HS Ad representative said, "Beyond simply encouraging eco-friendliness, the campaign was highly praised for effectively expressing LG's Clean Tech, which is actually creating future value where everyone can enjoy a better life, through intuitive and symbolic visuals and copy."
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