Innocean Wins 12 Main Awards at the '2023 Korea Advertising Awards'

Innocean announced on the 4th that it received a total of 12 awards at the ‘2023 Korea Advertising Awards,’ including 3 Grand Prizes, 4 Gold Prizes, 1 Silver Prize, 2 Bronze Prizes, and 2 Special Awards.

Hanwha Group's 'Optimal Energy Solution' Campaign.
Photo by Innocean

At this advertising festival, Innocean won the highest award, the ‘Grand Prize,’ for Hanwha Group’s ‘Optimal Energy Solution’ campaign (Craft category), Hyundai Motor Company Hyundai Truck & Bus’s ‘The Car You Don’t Know the Name Of’ campaign (Creative Strategy category), and Musinsa campaign (Public Service Advertisement category).

The ‘Optimal Energy Solution’ campaign, which won the Grand Prize in the Craft (Technology & Craftsmanship) category, was praised for beautifully capturing Hanwha Group’s commitment as a global energy company to lead the resolution of energy imbalance through stunning visuals and touching copy.

The ‘The Car You Don’t Know the Name Of’ campaign, which won the Grand Prize in the Creative Strategy category, was Hyundai Motor Company Hyundai Truck & Bus’s first branding campaign. It received high marks for clearly and simply conveying the social role and presence of the leading domestic commercial vehicle brand from the consumer’s perspective. This campaign also won a Silver Prize in the Online Video Series category.

The Grand Prize in the Public Service Advertisement category went to the Musinsa campaign. It provided fashion platform Musinsa’s fashion photo background screens free of charge to middle-aged and older small business owners, who are in the blind spots of digital marketing, allowing them to use these as ‘advertising space for small business stores.’ This was praised for effectively realizing the positive social function of advertising. In addition to the Grand Prize, this campaign also won a Gold Prize in the Communication Design category.

Additionally, Innocean received Gold Prizes in the T Video Series and Print categories for the smoking cessation campaigns ‘Electronic Cigarette Chain Smoking’ and ‘No-Dam Sapiens,’ conducted in collaboration with the Ministry of Health and Welfare. The KCC Construction Switzen ‘Clash of Civilizations Season 2: Emergence of a New Civilization’ campaign won a Gold Prize in the Online Short Video category and a Bronze Prize in the TV Short Video category, while the Hanwha Group ‘Solar Beehive’ campaign received a Bronze Prize in the Public Service Advertisement category.

Meanwhile, at the government awards for meritorious advertisements hosted by the Ministry of Culture, Sports and Tourism, Innocean executives were selected. Kim Jae-pil, Executive Director of Innocean’s Media Headquarters, and Jang Sung-il, Executive Director of the CX (Customer Experience) Headquarters, were recognized for their contributions to the development of the domestic advertising industry and received the Presidential Citation and the Prime Minister’s Citation, respectively.

This content was produced with the assistance of AI translation services.