Jeonggwanjang Launches 'Hongsamjeong Heritage Edition'
Package Featuring 6 National Treasure-Level Cultural Heritage Items Includes 'Hongsamjeong and Diary'
On the 29th, CheongKwanJang announced the launch of the ‘HongSamJung Heritage Edition’ to commemorate its 124th anniversary, embodying respect for Korea’s cultural heritage.
The HongSamJung Heritage Edition is a limited edition product featuring six bottles of CheongKwanJang’s flagship product, ‘HongSamJung (50g),’ packaged in a design inspired by a “small museum for you,” reminiscent of a museum exhibition hall. The package showcases six national treasure-level cultural heritage items with historical and cultural value: the Hwangnam Daechong Gold Crown, the Gilt-bronze Pensive Bodhisattva, the Celadon Seven Treasures Incense Burner, the White Porcelain Moon Jar, the Gyeongcheonsa Pagoda, and the Uigwe of the Oegyujanggak.
Additionally, the set includes a ‘Reflection and Record’ diary, expressing the hope that each day recorded by the user becomes a precious heritage of records. The diary features a dark gray cover depicting the Gilt-bronze Maitreya Bodhisattva in a pensive pose, National Treasure No. 83, and offers various styles of inner pages to allow free writing from short notes to long texts.
To celebrate the launch of the HongSamJung Heritage Edition, CheongKwanJang has prepared various events. Among customers who purchase the product, 15 will be selected by lottery to join a ‘National Museum Tour Package’ with history storyteller ‘Sun Kim,’ 124 will receive a ‘Pensive Bodhisattva Ceramic Cup,’ and another 124 will be given a ‘Starbucks Gifticon.’ Additionally, 124 participants in the ‘HongSamJung Heritage Edition SNS Sharing Event’ will be gifted the ‘Reflection and Record Diary.’
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The origin of HongSamJung, which has shared its path with CheongKwanJang’s history, dates back to 1899, the 36th year of Emperor Gojong of the Korean Empire. The Korean Empire, which began managing red ginseng at the national level, showed interest in processing red ginseng into a more convenient form than root ginseng products. As a result, in 1908, the Samjeong and its affiliated HongSam Steaming Office were established in the Gaeseong area of Gyeonggi Province, where the first red ginseng processed product in the form of a concentrate, similar to today’s HongSamJung, was created.
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