Daesang Cheongjeongwon Launches 'Sunchang Cup Gochujang' with Enhanced Convenience and Portability

Enhancing Convenience and Portability with 50g Small Individual Packaging

Daesang Cheongjeongwon announced on the 28th that it has launched ‘Sunchang Cup Gochujang,’ which enhances convenience and portability with small individual packaging.

The new product, Sunchang Cup Gochujang, maximizes convenience by packaging a single serving amount in a cup. It contains 50g (3 to 4 tablespoons) of Sunchang Chal Gochujang, known for its deep umami flavor, making it suitable for dishes serving 2 to 3 people. Since it is packed in a cup, it can be conveniently used as an instant dipping sauce whenever needed. Additionally, the small individual packaging eliminates storage concerns, and using one cup per serving allows for hygienic use of freshly made gochujang at any time. Its portability makes it easy to enjoy Sunchang Chal Gochujang without location restrictions, such as during outings, camping, or overseas travel.

The Sunchang Cup Gochujang package consists of six 50g cups, and by scanning the QR code on the outer surface, consumers can access various recipes using the cup gochujang. Hong Gak-gi, Team Leader of Daesang CM1 Team, said, “With the recent increase in single-person households and the ‘convenience premium’ trend, we launched this new product reflecting consumers’ preference for convenient small-portion products. We will continue to introduce differentiated products that reflect diverse customer tastes and lifestyles.”

This content was produced with the assistance of AI translation services.