Lotte Mart Exclusively Sells 'Daebang-eo Hoe' Raised by Former Baseball Player Yang Jun-hyuk

30% Discount at All Stores Nationwide from the 30th to the 6th of Next Month

Lotte Mart announced on the 28th that from the 30th of this month to the 6th of next month, it will exclusively sell 'Yang Junhyuk Daebang-eo Hoe' at a 30% discounted price at all stores nationwide.

A model is promoting Yang Jun-hyuk's yellowtail sashimi at Lotte Mart Zeta Plex Seoul Station branch in Jung-gu, Seoul.
[Photo by Lotte Mart]

Yang Junhyuk Daebang-eo Hoe is characterized by using Daebang-eo weighing over 10 kg, which is rich in fat and has a savory flavor. The mart explained that it is prepared in 300g portions, suitable for 2 to 3 adults. To promote this Daebang-eo sale, Lotte Mart visited about 10 Daebang-eo farms nationwide and selected the Daebang-eo farm operated by former baseball player Yang Junhyuk. Compared to other farms, the quality was superior, and a pre-contract was made in May to secure a total of 30 tons of Daebang-eo.

To boost sales of this Daebang-eo Hoe, Lotte Mart plans to hold a special fan signing event featuring Yang at the seafood section of the Seoul Zeta Plex Jamsil store. The signing event will take place on the 1st of next month from 4 PM for one hour, and the first 100 customers who purchase Yang Junhyuk Daebang-eo Hoe will receive a signed ball.

This content was produced with the assistance of AI translation services.