NVT Strengthens B2C Capabilities... Launches Cashfeed 'Walking Reward' Service

KOSDAQ-listed company NBT is strengthening its B2C (business-to-consumer) capabilities.

On the 23rd, NBT announced that it has newly updated the ‘CashFeed’ app with a pedometer feature called ‘Step Rewards’ that provides rewards based on walking distance.

‘Step Rewards’ is a service that links users’ daily step counts to rewards (points). Various new services have been added, including a pedometer function for counting steps, joint step goal missions with acquaintances, and step competition missions, all of which allow users to earn step-related rewards. Users can exchange the rewards they receive for desired physical goods within the CashFeed store.

The company stated that as interest in exercise as a means of health management is increasing day by day among modern people, they developed a reward service linked to walking that can be enjoyed by people of all ages. They also explained that interest in health management has sharply increased during the COVID-19 era, along with trends such as ‘home training’ and ‘healthy pleasure.’

An NBT representative said, “Today, health management has become a part of self-development, and interest in health across all age groups is increasing in various categories. By combining health and the reward ecosystem, providing rewards for walking will motivate users to manage their health and, in the long term, help maintain healthy habits.”

NBT’s B2C point platform CashFeed is a service that provides points to content consumers and producers, and it is linked so that existing CashSlide users can use the service without a separate registration process. Users can enjoy high-quality content considering topicality, fun, and preferences. Simply viewing content allows users to accumulate points that can be used like cash.

This content was produced with the assistance of AI translation services.