Musinsa Holds Largest Annual Sale 'Mujinjang Black Friday'

Up to 80% Off on 3000 Brands and 300,000 Products

MUSINSA announced on the 22nd that it will simultaneously hold its largest annual discount event, "Mujinjang Black Friday (Mujinjang Bl프)," both online and offline for 12 days until the 3rd of next month.

Mujinjang Bl프 is an annual event offering the biggest discounts during the Black Friday season, which has established itself as an opportunity for tenant brands to clear inventory and increase sales by recording the highest sales performance every year. Last year, it achieved a record high with cumulative sales exceeding 213.5 billion KRW.

This year, over 3,000 brands are participating, showcasing around 300,000 products at discounts of up to 80%. The number of brands and products has been increased by approximately 50% and 30%, respectively, compared to last year, further expanding the scale of the event. Additionally, benefits have been enhanced with limited-quantity sales of sensational special-priced products such as "Signature Special Price," "One-Day Special Price," and "First-Come, First-Served Special Price."

From the start of the event, popular brands’ best products will be sold at live special prices through the "MUSINSA Live" broadcast. Live broadcasts are scheduled for 24 notable MUSINSA brands including "thisisneverthat," "Rockfish Weatherwear," "Stand Oil," "Outstanding," "Elmood," "Yes I See," and "Insilence." Discount coupons that can be additionally applied when purchasing products during the broadcast will also be provided.

Notably, Mujinjang has introduced a new "Category Day," which focuses on discounted products from one category each day. Starting from today, major discounted products from 12 categories?padding, coats, kids, sports, beauty, tops and inners, bottoms, accessories, shoes, boutique, outlet, and women's fashion?will be revealed daily at midnight.

Moreover, participatory events have been prepared. Customers who guess the cumulative sales amount of the day at midnight during the 12 days will receive a shopping support coupon pack worth 1 million KRW. An event will also be held where customers who purchase over 70,000 KRW will be entered into a draw to win "Mujinjang Gift with NewJeans." In addition, daily new events such as raffles to purchase limited-edition sneakers for 1,000 KRW and daily missions will be introduced.

Furthermore, this event is characterized by being held simultaneously at offline flagship stores for the first time. Mujinsa Daegu and Mujinsa Hongdae will also offer Mujinjang Bl프 products at the same discounted prices as online. Signature special price and one-day special price events, which sell products at the maximum discount for a limited time, will be held simultaneously at both MUSINSA online and offline flagship stores.

Along with this, an offline "Garage Sale" pop-up event where customers can try on and purchase clearance products will be held. The Garage Sale at Square Seongsu 1st branch in Seongsu will be held in two phases: the first from the 23rd to the 26th, and the second from the 30th to December 3rd, selling discounted products from a total of 12 brands.

This content was produced with the assistance of AI translation services.