GS Retail Signs Business Agreement with Chungcheongnam-do to Expand Agricultural Product Distribution

GS Retail announced on the 22nd that it has signed a win-win cooperation agreement with Chungcheongnam-do to expand the distribution of local agricultural products and strengthen collaboration.

Hyunsoo Heo, CEO of GS Retail (right), and Taehum Kim, Governor of Chungcheongnam-do, are posing for a commemorative photo.
[Photo by GS Retail]

The agreement ceremony took place at the Persp conference room in Gyeryong-si, Chungcheongnam-do, attended by Huh Yeon-su, CEO of GS Retail, Kim Tae-heum, Governor of Chungcheongnam-do, and other officials.

This cooperation agreement was established to promote mutual collaboration for revitalizing the distribution of Chungcheongnam-do products such as rice and smart farm-produced agricultural products, and to improve the quality of rural life through the establishment of an organic cooperative system between GS Retail and Chungcheongnam-do.

The main areas of cooperation include supporting the smooth supply of agricultural products that GS Retail wishes to sell, jointly developing new products such as fresh food, HMR (Home Meal Replacement), meal kits, and small-packaged products using Chungcheongnam-do agricultural products, activating entry into online and offline stores and conducting joint promotions, as well as discovering and supporting various new businesses to promote active mutual exchange.

Through this cooperation agreement, GS Retail expects to secure excellent agricultural products that customers can trust, while providing producers in Chungcheongnam-do with a stable distribution platform, greatly contributing to building a regional production base and increasing income.

Persp, where the agreement ceremony was held, is a company that possesses processing capabilities including purchasing from production areas and preprocessing agricultural products to establish vertical integration in food. The company recently completed a fresh processing center in Gyeryong-si and held an opening ceremony along with the Chungcheongnam-do cooperation agreement to commemorate this.

GS Retail expects that through the operation of the Persp fresh processing center, it will be able to supply food products purchased from production areas, developed, manufactured, and distributed more fresh and competitively to customers, and anticipates significant synergy in revitalizing the local economy through active consumption of Chungcheongnam-do agricultural products.

Huh Yeon-su, CEO of GS Retail, said, “We are very pleased to sign this cooperation agreement with Chungcheongnam-do to strengthen the competitiveness of Chungnam’s excellent agricultural products,” adding, “GS Retail will actively strive to expand the sales channels for Chungcheongnam-do agricultural products and will spare no effort to revitalize the local economy based on sharing consumer trends.”

This content was produced with the assistance of AI translation services.