CJ CheilJedang Successfully Hosts 'Bibigo' Product Introduction Food Truck Event in Vietnam

'Journey of Korea' to be conducted for 3 months from August
Visiting 11 cities and 90 regions
Cumulative visitors reach 200,000

CJ CheilJedang announced on the 20th that it successfully concluded the 'Journey of Korea' event in Vietnam, which aimed to promote 'Bibigo' products over approximately three months since August.

Visitors are lining up to taste food at a food truck event held by CJ CheilJedang in Vietnam.
[Photo by CJ CheilJedang]

This event was designed as a program showcasing Bibigo products while traveling across Vietnam, starting from Ho Chi Minh City to Hanoi via a food truck. During the event, Bibigo offered dumplings, kimchi, tteokbokki, and gim snacks at traditional markets, residential areas, night markets, and university districts in 11 cities and 90 regions. The total number of visitors reached about 200,000.

CJ CheilJedang devoted more time to communicating with consumers in areas where Bibigo products are not yet sold, such as Bac Ninh and Hai Phong. The feedback received on-site will be utilized for future food business operations in Vietnam.

Previously, CJ CheilJedang acquired three local Vietnamese food companies: CJ Foods Vietnam (formerly Kim & Kim), CJ Cautre (formerly Cau Je), and CJ Minh Dat (formerly Min Dat Food) in 2016 and 2017. In February last year, the company expanded its food business in Vietnam by establishing a state-of-the-art integrated production base.

A CJ CheilJedang official stated, "Vietnam is a market with great growth potential due to its high proportion of young people who are receptive to new cultures," adding, "We plan to conduct various consumer engagement events to expand Bibigo brand awareness throughout Vietnam."

This content was produced with the assistance of AI translation services.