NeoValue Opens 'Nudite Hongdae', a Complex Cultural Space for Young Single-Person Households

The complex cultural space platform 'Nudit Hongdae' officially opened on the 8th in Seogyo-dong, Mapo-gu, Seoul.

'Nudite Hongdae' perspective / Image courtesy of Neovalue

Nudit, introduced by lifestyle developer 'NeoValue,' is a word combining the French words 'Nou,' meaning new, and 'Dit,' meaning story. It is a complex cultural space brand presenting the future vision of retail, office, and residential spaces. NeoValue explained that it embodies the direction of 'giving new identity to the city and creating narratives,' focusing on old downtown areas. Nudit can also be found in Ikseon-dong, Jongno-gu, Seoul Forest, Seongdong-gu, and Yongsan-gu.

Nudit Hongdae has created a space that integrates residential, office, and commercial facilities for single-person households in the Hongdae area, where many young people gather. It has a total floor area of 17,590㎡, spanning from three basement floors to seven above-ground floors, with 296 rooms, operating in the form of a shared hotel. Therefore, cooking requires the use of a shared kitchen. Various concierge services, including unmanned laundry rooms and gyms, are provided. These facilities are located on the basement first floor with a lobby.

A NeoValue official said, "We played an overall role from site selection, product planning, space design, to development," adding, "We then collaborated with 'Local Stitch,' a space and lifestyle subscription service, to create 'Creator Town Seogyo,' a space combining co-living and co-working."

The co-living products are broadly divided into short-term stays (less than one month) and long-term stays (one month or more to less than three months, and three months or more). Among these, the long-term stay rooms, which are single rooms, come in three types: ▲Type A with a net area of 13?14.8㎡ ▲Type B with 10㎡ ▲Type G with 14㎡. The most popular Type A rent is about 1.1 million KRW per month (including maintenance fees) with a deposit of 2 million KRW for stays longer than three months.

'Nudite Hongdae' Room (Type G) View / Photo by Neovalue

A Local Stitch official in charge of operating Nudit Hongdae said, "The vacancy rate for long-term stay rooms is close to 0%," adding, "Even when consultations are conducted, there is a waiting list." They continued, "There is a co-working space on the third floor of the building. It can be used for 350,000 KRW per month (200,000 KRW per month for Local Stitch members)," and added, "Security is also strictly maintained with 24-hour CCTV operation and card key access."

NeoValue expects Nudit Hongdae to establish itself as a space supporting the creative activities of young people and creating new culture. Son Ji-ho, chairman of NeoValue, said, "We will strive to make Nudit Hongdae not only a new residential standard space for young people but also a landmark representing the Hongdae area."

Meanwhile, to commemorate the opening of Nudit Hongdae, NeoValue is holding the 'Re:MAPO Festival' from today until the 12th. This event was planned as part of a cultural festival to enjoy the unique atmosphere of the Mapo area. Various cultural experience spaces such as gourmet popup stores, vintage flea markets, art experiences, and board games have been prepared. There is also a program to tour the residential environment of Nudit Hongdae.

This content was produced with the assistance of AI translation services.