Chorokmaeul and Chorokbebe Launch Their First Family Meal Kit 'Mild Fried Rice'

Introducing 3 Types: Hanwoo, Shrimp, and Chicken Tender
Providing 82-91% of Recommended Sodium Intake for a Child's Meal

Green Village, a specialist in eco-friendly organic products, announced on the 7th the launch of three types of ‘Mild Fried Rice’ for children. This is the first home meal replacement (HMR) under the dedicated infant food brand Chorok Bebe, featuring eco-friendly ingredients and minimal additives as its key characteristics.

The newly released Chorok Bebe fried rice comes in three varieties: Korean beef, shrimp, and chicken tenderloin, focusing on delivering healthy and safe food. The main ingredients include antibiotic-free Korean beef, phosphate-free white shrimp, and antibiotic-free chicken tenderloin, combined with domestically produced organic rice and seven types of fresh, non-frozen domestic vegetables such as carrots, red bell peppers, and onions.

Only the neck part of the Korean beef is used, and no food additives such as acidity regulators or modified starch are added to the scrambled eggs included in the shrimp and chicken tenderloin fried rice. The products are safely manufactured in facilities certified under the Hazard Analysis and Critical Control Points (HACCP) food safety management system.

Instead of flavor enhancers, brewed soy sauce is used to season the dishes lightly, preserving the original taste of the ingredients while controlling the salt content. One pack of the mild Korean beef or chicken tenderloin fried rice contains 270mg of sodium, and the shrimp fried rice contains 300mg, which correspond to approximately 82% and 91%, respectively, of the adequate sodium intake per meal for toddlers aged 3 to 5 years (according to Korean nutrient intake standards), which is about 330mg.

The packaging is designed to reduce waste and consider the busy parenting environment. Each meal is portioned into 180g packs suitable for a child’s single meal to prevent leftovers, and an easy-cut packaging method is applied for convenient hand-tearing, facilitating quick meal preparation. Cooking is completed in 3 minutes using a frying pan or microwave.

Lee Young-hoon, Head of Processed Food Planning at Green Village, said, “In the early stages of launching Chorok Bebe, we rapidly expanded the product range focusing on baby food ingredients, but now we are concentrating on private brand processed foods, which is Green Village’s strength, for planning and development.” He added, “We plan to continuously increase ‘super-safe’ foods that are convenient, safe, and healthy for busy parents raising toddlers.”

This content was produced with the assistance of AI translation services.