Exchange Launches Promotional Campaign Using 'Hwangbi' and 'Ungbi' Characters

The Korea Exchange announced on the 6th that it will conduct a promotional campaign for its official characters Hwangbi and Woongbi until the 17th, aiming to enhance its customer-friendly image and strengthen communication with the public.

Executives of the Korea Exchange are taking a commemorative photo in front of the Hwangbi sculpture, installed as part of a promotional campaign using the Korea Exchange's official characters Hwangbi and Ungbi.
[Photo by Korea Exchange]

Held under the concept of the second birthday party of Hwangbi and Woongbi, which were renewed in November 2021, this event features a 6-meter-tall Hwangbi and Woongbi sculpture displayed outside the Seoul office building, and a Hwangbi and Woongbi pop-up cafe inside, where various raffle events including AirPods Max and AirPods will be held.

On the 10th, actor Kwon Hyuk-soo will appear as the owner of the Hwangbi and Woongbi pop-up cafe in a YouTube content shoot, and various contents related to the Hwangbi and Woongbi promotional campaign will be posted on the Exchange’s official social media services (SNS).

An official from the Exchange said, "By utilizing these characters in various ways, we expect to build an image of a friendlier securities market that grows together with the people," adding, "We will take this as an opportunity to strengthen customer service."

This content was produced with the assistance of AI translation services.