"More than One Cup per Second"... Starbucks New Menu Sells One Million Cups in Half a Month

'Classic Milk Tea' Becomes Million Seller
Ranks 3rd Overall After Americano and Cafe Latte
Drives Sales in Tea Latte Category

Starbucks announced on the 5th that its 'Classic Milk Tea' has become a 'million seller,' with cumulative sales exceeding 1 million cups. This record was achieved within just 15 days from its launch on the 17th of last month to the 31st.

Starbucks Classic Milk Tea
[Photo by Starbucks Korea]

Classic Milk Tea is a product that creates a rich body by harmonizing the deep flavor of Teavana Black Tea with smooth milk and cream. According to Starbucks Korea, during this period, Classic Milk Tea was consistently sold at over 66,000 cups daily. Based on typical store operating hours (7 AM to 11 PM), this equates to about 4,000 cups per hour, or more than one cup per second. Among all beverages sold during the same period, it ranked third in sales volume, following Americano and Caff? Latte.

Classic Milk Tea is the fastest product among various tea latte beverages introduced by Starbucks to become a million seller. This product is driving Starbucks' tea sales. Since the launch of Classic Milk Tea, sales in the 'Tea Latte' category have nearly tripled compared to the same period last year, and Classic Milk Tea accounts for 70% of sales within this category.

This year, Starbucks surveyed various customer groups to identify preferred milk tea concepts. Based on the feedback obtained during this process, key product attributes such as taste, aroma, and price were adjusted multiple times before releasing this product.

Choi Hyun-jung, head of Starbucks' Food and Beverage Development, said, "The reason Classic Milk Tea became a million seller in such a short time is due to its high product completeness as well as reflecting customers' desire to enjoy beverages other than coffee at Starbucks. We will continue to pay attention to market trends and listen to customer feedback to develop competitive tea products."

This content was produced with the assistance of AI translation services.