Kyungdong Navien Surpasses 10 Million Cumulative Viewers in Live Commerce

Introduction to Essential Home Appliances

Kyungdong Navien announced on the 2nd that its live commerce channel, 'Navien Live,' surpassed 10 million cumulative viewers just two and a half years after its launch. Navien Live, which started in April 2021, focuses on communication with customers by addressing various questions about boilers and clean ventilation systems?essential home appliances closely related to our daily lives but difficult to find information about. Recently, the clean ventilation system rental care service was also introduced through Navien Live.

The show hosts appearing on the broadcast focus on resolving consumers' questions related to the products, such as usage and maintenance tips, rather than using sales-driven remarks. At the same time, they respond to inquiries received via real-time chat and provide information through product demonstrations. Efforts are also made to engage in interactive communication based on customer feedback.

Kim Yong-beom, Executive Vice President of Sales and Marketing at Kyungdong Navien, said, "Through Navien Live, which was conducted to communicate with customers, we were able to meet over 10 million customers," adding, "We will continue to strive to provide various information that customers are curious about and work together to create a comfortable living environment for our customers."

This content was produced with the assistance of AI translation services.