Baemin Provides 'Customer Management' Feature Through Delivery Data Analysis

From Customer Statistics to Popular Menus Among Repeat Customers at a Glance

Woowa Brothers, the operator of Baedal Minjok (hereinafter Baemin), announced on the 2nd that it has introduced a 'Customer Management' feature that store owners can use directly.

The Baemin Customer Management feature provides statistical information such as the age group, gender, and region of ordering customers, as well as order trends by day of the week and time of day. Using this information, store owners can develop store operation strategies tailored to their main customer base and peak hours. This feature is provided free of charge.

The Baemin Customer Management feature can be utilized in various ways for actual business operations. For example, if a newly launched menu is popular among men in their 30s, the factors can be analyzed and applied to other menus, and if spicy tteokbokki was especially popular on Fridays, stock can be prepared in advance.

Information on customer groups such as new order customers and repeat customers, as well as order status by group, is also provided. You can check how much orders from new and repeat customers have increased, and also see popular menus by group and delivery area information.

If it is judged that the number of customers ordering from your store for the first time is low, you can issue a 'First Order Coupon' to efficiently attract new customers. This can increase sales with lower marketing costs compared to issuing coupons to all customers.

Jeon So-young, Head of Seller Service at Woowa Brothers, said, "We will continue to improve the service so that store owners can enhance their business effectiveness through a marketing platform."

This content was produced with the assistance of AI translation services.