8m LG Tromm WashTower Appears in Front of Pompidou Center in France... Customer Experience and Expo Advertisement

50,000 Visitors Daily at Paris Pompidou Center
Support Billboard for '2030 Busan Expo' Also Installed

LG Electronics announced on the 29th that it installed an 8-meter LG Tromm WashTower structure on the plaza in front of the Pompidou Center, a contemporary art museum in Paris, France, on the 28th (local time).

By installing the structure in front of the Pompidou Center, which sees over 50,000 visitors daily, LG showcased the LG Tromm Objet Collection WashTower. Visitors experienced the product design and features inside the giant WashTower's dressing room. Participants in the event received figure goods co-created by LG Electronics and the famous toy brand 'Playmobil'.

LG Electronics also announced that it promoted the bid for the 2030 Busan World Expo at the site.

The 8-meter Tromm WashTower structure installed by LG Electronics on the 28th (local time) in front of the Pompidou Center in Paris, France. Customers visiting the event venue.
[Photo by LG Electronics]

The LG Tromm WashTower is a one-body washer-dryer that integrates a drum washing machine and dryer connected in series. It was designed to complete both washing and drying with a single product. It was first introduced in France in July last year. After launching the WashTower Compact in June, which reduced the size to 600mm in width, 660mm in depth, and 1655mm in height, product sales increased by more than 150%. LG Electronics stated that it has been recognized by European customers for its ability to be installed in narrow spaces.

Kim Jae-seung, Executive Director and Head of LG Electronics H&A (Home Appliance & Air Solution) Overseas Sales Group, said, "We will strive to introduce the WashTower, which combines sophisticated and minimal design with exceptional performance and convenience, to the world and provide differentiated customer experiences."

This content was produced with the assistance of AI translation services.