KakaoBank's 'One-Month Savings' Captures MZ Investment Enthusiasts, Surpasses 440,000 Accounts

KakaoBank announced on the 27th that the cumulative number of accounts opened for the 'One-Month Savings' product, launched on the 23rd, has exceeded 440,000. Notably, customers in their 20s and 30s accounted for more than half of the total customers.

According to KakaoBank, the age distribution of One-Month Savings customers showed that those in their 30s made up the largest portion at 32.3%, followed by customers in their 20s at 29.2%, 40s at 24.7%, 50s and above at 11.9%, and teenagers at 2%. The combined share of customers in their 40s and 50s and above also exceeded 35%, following the 20s and 30s age groups.

Customers in their 20s and 30s, who are particularly interested in financial management, were analyzed to have shown interest in the interest rate benefits of One-Month Savings. The product offers a base interest rate of 2.5% per annum, with a preferential interest rate (0.1 percentage points) provided each time a daily deposit is made. Additionally, up to six bonus preferential interest rates are offered at the 5th, 10th, 15th, 20th, 25th, and 31st deposits, allowing customers to receive a maximum annual interest rate benefit of 8.0%.

As of the 26th, the average daily deposit amount per account for One-Month Savings was analyzed to be 23,994 KRW. Customers can freely choose the deposit amount in units of 1 KRW, ranging from 100 KRW to 30,000 KRW daily for 31 days, and can open up to three accounts simultaneously per customer. A KakaoBank representative stated, "One-Month Savings is a product that adds fun to saving, and it is receiving positive responses not only from customers in their 20s and 30s but also from middle-aged and older age groups. We hope that opening a One-Month Savings account will be an opportunity for customers to participate in events as well as to develop new saving habits."

This content was produced with the assistance of AI translation services.