Binary Korea to Create Creator Fandom Platform with Sandbox Network

Joint Project for Launching Creator Fan Community Platform
Targeting Large-Scale Creator Onboarding in the First Half of Next Year

Binary Korea, a subsidiary of HYBE, will have digital entertainment company Sandbox Network bring creators onto Korea's first creator fan community platform, set to launch in the first half of next year. Binary Korea and Sandbox Network announced on the 24th that they will jointly promote the successful launch of the creator fan community platform. The core of the collaboration is that Sandbox Network will support the onboarding and activities of creators on the platform developed and operated by Binary Korea.

The fan community platform being developed by Binary Korea is a platform service targeting content creators such as YouTubers and TikTokers and their fandoms, scheduled to launch in the first half of next year. It aims to be an integrated hub where fans can directly participate and communicate throughout creators’ activities, from content planning and production to online and offline events and merchandise creation. By providing integrated features that enhance communication and engagement between creators and fans, it is expected to revitalize the fandom ecosystem.

Sandbox Network plans to actively attract creators who expect various touchpoints with fans onto the platform, based on its expertise in creator management accumulated over the past nine years. Additionally, it will perform management roles to provide special experiences for creators and fans within the platform, aiming to generate strong synergy for the launch of Binary Korea’s new participatory platform.

Binary Korea is a subsidiary established by HYBE in 2022. Starting with the development of this platform, it plans to proactively introduce technologies that enhance user experience in digital environments and expand the boundaries of entertainment.

Kim Sung-min, CEO of Binary Korea, said, "The platform we are introducing this time is not just a digital space for communication with fandoms, but an ecosystem where creators’ activity areas can be further expanded through the platform. With an understanding of the importance of platforms in fandom culture and prioritizing the value of providing better fan experiences, we will present a platform that can create a new culture in the creator ecosystem through a strong partnership with Sandbox Network."

This content was produced with the assistance of AI translation services.