"Importer Love Call" Mackis Company, 'Senyang' Crosses the Sea to Australia

Chungcheong-based liquor company McKiss Company Co., Ltd. will export its product 'Seonyang' to Australia at the request of an importer.

McKiss Company announced on the 23rd that it held a shipment ceremony to commemorate the export of Seonyang to Australia. The product exported to Australia (Seonyang) is a zero-sugar soju with the lowest alcohol content (14.9) and lowest calories (298 kcal) in Korea.

A loading ceremony celebrating the export of 'Seonyang' to Australia was held at the Odong factory located in Seo-gu, Daejeon. 'Seonyang' is being loaded onto vehicles for export to Australia. Photo by Makgeese Company

This is the first time Seonyang is being exported to Australia, with the shipment volume on the day amounting to 38,000 bottles (1,540 boxes). The initial shipment will be supplied and distributed mainly in Sydney, Melbourne, and Brisbane, targeting large supermarkets such as Woolworths and Coles in the three states of New South Wales, Victoria, and Queensland, as well as restaurants, wholesalers, and liquor stores.

Seonyang received a love call from the importer due to its smooth and clean taste, elegant bottle design different from traditional soju, and the special feature of a crown cap.

Depending on local reactions, there is a possibility that the export volume will gradually increase in the future.

Considering the growing popularity of Korean soju due to the spread of K-culture, McKiss Company is also discussing exporting Seonyang to Southeast Asian countries such as the Philippines and Laos, in addition to Australia.

A McKiss Company official said, “It is a very unusual case for a regional soju that was released not long ago to embark on an export path,” adding, “Starting with exports to Australia, McKiss Company plans to expand Seonyang’s overseas presence.”

This content was produced with the assistance of AI translation services.