Lotte Duty Free, Critical Effort to Attract Taiwanese Customers... Signs Business Agreement with EasyCard

Lotte Duty Free announced on the 24th that it has signed a marketing business agreement with EasyCard to attract Taiwanese customers.

On the 23rd, Lotte Duty Free held a strategic business agreement (MOU) signing ceremony for comprehensive marketing collaboration with EasyCard, the number one transportation card operator in Taiwan, at the Lotte Duty Free Myeongdong Main Store in Jung-gu, Seoul.

At the signing ceremony, Kim Joo-nam, CEO of Lotte Duty Free, and Lin Ziying (林志盈), Co-CEO of Taiwan EasyCard, attended as representatives of both companies. EasyCard is the leading card company in Taiwan with the highest market share in transportation cards and electronic ticket issuance. Going forward, Lotte Duty Free and EasyCard will cooperate to attract customers in response to the increase in tourists between Korea and Taiwan.

Based on this business agreement, Lotte Duty Free will offer various benefits to EasyCard users when visiting Lotte Duty Free. These include a basic discount benefit of 5-15% corresponding to the VIP Gold membership level and PRE-LDF PAY worth 10,000 KRW that can be used like cash for purchases over 1 dollar. Additionally, all EasyCard members visiting any downtown Lotte Duty Free stores will receive a mask pack, and discounts of up to 50 dollars will be provided depending on the purchase amount. Furthermore, EasyCard partnership benefits will be expanded at Lotte Duty Free overseas stores in Japan, Singapore, Australia, and other locations. EasyCard will also support joint marketing by promoting Lotte Duty Free’s shopping benefits to local Taiwanese users.

The importance of Taiwanese customers in the duty-free industry is expected to grow further. According to the Korea Tourism Organization, as of August, Taiwanese tourists ranked third in the number of visitors to Korea, following Japan and China. In particular, the number of Taiwanese tourists visiting Korea increased by 22% compared to the same period last year, showing the fastest growth, and the number of foreign buyers at Lotte Duty Free in September was the third highest after China and Japan.

Meanwhile, Lotte Duty Free is strengthening partnership benefits through various channels and enhancing customer convenience to capture individual tourists (FIT) in response to changing travel trends. To attract multinational customers, membership partnerships are also being prepared with global financial company HSBC, Hong Kong’s largest airline Cathay Pacific, and Thailand’s top distribution and real estate developer Central Pattana. Since September, Lotte Duty Free has introduced a mobile interpretation service connecting professional interpreters in seven languages including English, Japanese, Thai, and Arabic, the first in the domestic duty-free industry.

For domestic customers, in response to the increase in Koreans visiting Japan, Lotte Duty Free Tokyo Ginza Store and SK Telecom have joined hands to expand partnership benefits. Since September, T Membership customers have been receiving Lotte Duty Free VIP benefits with up to 10% discounts and instant-use 500 yen vouchers.

Kim Joo-nam, CEO of Lotte Duty Free, said, “As part of Lotte Duty Free’s customer diversification strategy, we have promoted this business agreement to attract Taiwanese tourists, who are emerging as big spenders, to domestic and overseas Lotte Duty Free stores. We will expand partnership channels and strengthen customer benefits in line with the changed travel trends and consumption patterns after COVID-19.”

This content was produced with the assistance of AI translation services.