Installation of 'Urban Brand (BI) Photo Zone' at Seongnam City Hall Plaza

Urban Brand (BI) Photo Zone Installed at Seongnam City Hall Plaza

Seongnam City in Gyeonggi Province has installed a photo zone at Seongnam City Hall Plaza, applying the newly developed city brand (BI) to commemorate the 50th anniversary of its city status this year.

In April, Seongnam developed a new city brand (BI) under the theme "Welcome To Hyper-Connected City" with advanced technology, innovation, and humanity, and has been maintaining and promoting major signage within the city.

Seongnam created the photo zone by combining chairs and frames applying the city brand (BI), allowing citizens to sit on the chairs and take commemorative photos.

Additionally, the photo zone was installed at the entrance of Seongnam City Hall Plaza, the most symbolic building of Seongnam, so that citizens using the photo zone can capture the city brand and Seongnam City Hall simultaneously. Night lighting has been installed at the photo zone to enable photography even at night.

Since Seongnam City Hall Plaza is used for various events and is a place where many people visit for rest, the photo zone in the plaza is expected to become a new attraction and entertainment for citizens visiting Seongnam City Hall.

A Seongnam City official stated, "By installing the photo zone at Seongnam City Hall Plaza, we aim to increase citizens' awareness and usage of the city brand (BI)," adding, "We plan to apply and utilize the city brand (BI) in various ways such as public design to establish it further."

This content was produced with the assistance of AI translation services.