Asia's Largest 'AdAsia 2023 Seoul' Opens on the 25th

Asia's largest advertising digital marketing festival, 'AdAsia 2023 Seoul,' officially opens on the 25th at COEX in Samseong-dong, Seoul, the organizers announced on the 23rd.

Hosted by the Asian Federation of Advertising Associations (AFAA) and organized by the Korea Federation of Advertising Associations, with support from the Ministry of Culture, Sports and Tourism, the Ministry of the Interior and Safety, and the Seoul Metropolitan Government, AdAsia 2023 Seoul will run for four days from the 24th pre-event to the official opening ceremony on the 25th through the 27th.

AdAsia has been held every two years since its inception at the Tokyo event in 1958, and this is the third time it is held in Korea, following Seoul in 1984 and Jeju in 2007.

The theme of AdAsia is "Change·Play·Connect: Transform·Play·Connect," which signifies that the value of marketing and advertising lies not merely in selling products but in delivering joy to consumers and connecting the world through it. At AdAsia 2023 Seoul, the event aims to redefine advertising and marketing in the era of digital transformation, bringing together global experts and companies in advertising, digital marketing, and content fields to share innovative ideas and success stories. It is also regarded as an optimal opportunity to energize the overseas expansion of Korean digital advertising companies.

The pre-event will be held on the 24th at Seoul DDP, and from the 25th to the 27th at COEX, Seoul, over 130 global experts in advertising, digital content, media, public relations, creativity, and marketing will deliver lectures, conferences, workshops, and related side events.

Unlike past events that focused mainly on conferences and workshops, AdAsia 2023 Seoul facilitates active on-site networking among startups in Korea and Asia's IT, Ad-Tech, and big data sectors to enable new business creation. A Biz Market, a showcase and exhibition consultation venue, is prepared for IT-based advertising marketing companies from various Asian countries to provide practical support to participating companies.

The AdAsia conference features top domestic and international speakers covering K-content, digital transformation, digital marketing, and creativity. Mickey Iwamura, Vice President and CMO of Marketing for the Asia-Pacific region at global IT giant Google, will speak at the opening conference. Global speakers leading trends and paradigm shifts, such as Wesley Ter Ha (founder of MediaMonks), Kevin Swanepoel (CEO of The One Club for Creativity), and Joshi Paul (Chairman of BBDO India), will offer insightful perspectives with various case studies.

Domestically, Kim Jong-hyun, CEO of Cheil Worldwide and known as a top digital marketing expert, will participate as a speaker. Ha Jung-woo, Head of AI Center at Naver, will also present on the changes the generative AI era will bring to the advertising marketing industry. Nirote Chawiwannakorn, Head of Talent at Gushcloud International, the largest influencer group in Asia, and Kim Yong-tae, CEO of The SMC Group and a leading expert in the domestic creator commerce field, will speak on creator commerce, which has established a new form of advertising. Lee Won-jin, President of Samsung Electronics, will share how Samsung is driving innovation in content and media strategies from the device perspective in the digital era. Lee Sang-yeop, Vice President of Hyundai Motor Company, will also speak on heritage branding in the digital age.

Song Seung-hwan, known as the general director of the 2018 PyeongChang Winter Olympics, will also participate as a speaker. He will share methods to apply the success secrets of globally recognized K-content to advertising. Lee Hoon-hee, CEO of Starship Entertainment, a next-generation K-culture entertainment company famous for idol groups IVE and MONSTA X, will also be a speaker.

AdAsia will host about 2,600 participants, including approximately 600 attendees from 27 overseas countries such as Japan, China, Hong Kong, Macau, Taiwan, Singapore, and India. Participants from advertising, digital marketing, and content sectors will directly experience and confirm the latest trends in the rapidly changing advertising marketing field driven by advanced digital technologies. It is also expected to help Asian advertising marketing experts with national branding through Korean cultural content and tourism promotion, as well as promoting the bid for the Busan Expo.

Meanwhile, AdAsia 2023 Seoul has appointed prominent figures from various fields as ambassadors, including figure skating queen Kim Yuna, actress Kim Tae-hee, short-form creator Wonjeongman, and virtual idol Mave, drawing attention even before the event officially begins. Kim Yuna is scheduled to deliver the opening declaration at the opening ceremony alongside Kim Nak-hoe, Chairman of the AdAsia 2023 Seoul Organizing Committee.

This content was produced with the assistance of AI translation services.