Lotte Chilsung Employees Participate in Marine Habitat Conservation Activities

Support for Operation of Geomundo Marine Climate Change Station Opened in July This Year

On the 20th, Lotte Chilsung Beverage announced on the 23rd that about 20 executives and employees participated in marine habitat conservation activities along the coast of Geomundo Island in Dadohaehaesang National Park to raise awareness about the protection of endangered species.

For environmental conservation, Lotte Chilsung Beverage donated a portion of the sales proceeds from its Icis product to the Korea Nature Trust in December last year. The donated funds were used in July this year to support the operation of the Geomundo Marine Climate Change Station located in the Geomundo district of Dadohaehaesang National Park.

The executives and employees who participated in the marine habitat conservation activities conducted a cleanup along the northern coast of Dongdo Island, Geomundo, collecting about 20 tons of electronic components, nets, and trash washed ashore. They also visited the Geomundo Marine Climate Change Station to receive education on the impact of climate change on the ecological environment and the importance of establishing a research and management system to respond to climate change.

This activity is part of Lotte Chilsung Beverage’s social contribution brand “W.A.V.E,” specifically under the “Vital action for earth” strategy, aimed at improving employees’ environmental awareness through marine habitat conservation efforts.

Lotte Chilsung Beverage established four strategic directions based on the acronym WAVE, meaning “wave” in English: ▲ Win-win with stakeholder ▲ Advance of human right ▲ Vital action for earth ▲ Expansion of sharing culture. The company declared the social contribution brand W.A.V.E and focuses on sharing positive influence based on these principles.

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