“Capturing Nearby Customers”… Lotte Super Undergoes Store Renewal

Lotte Super announced on the 22nd that it will carry out a renewal to attract customers living nearby.

Through an analysis of the commercial area for each store, popular products for each store were selected, and the main renewal directions were set as 'expanding the grocery area focused on popular products' and 'improving the shopping environment through fixture replacement' to satisfy nearby customers.

Since a high proportion of customers living nearby visit the supermarket to buy necessary products, satisfying them is essential to achieving the supermarket's original goal. In fact, sales and customer numbers at six stores, including the Samsung and Eonnam stores that have completed renewal, increased by 20% and 10% respectively compared to the previous year, showing good results.

Last month on the 14th, Lotte Super opened the ‘Lotte Super Samsung Store,’ which consolidates this know-how and operates as a grocery-focused store. Lotte Super increased the number of items handled by 40% compared to existing supermarkets and filled 90% of the store area with small-portion vegetables, premium foods, deli products, and processed foods so that the ‘Samsung Store’ could be recognized by customers as a grocery specialty store. In particular, the deli corner mainly displayed ‘single-serving lunch boxes (6 kimbap rolls, 200g fried chicken)’ that 1-2 person households can easily eat as a meal replacement and small-portion sushi packs of 6 pieces, which are about 40% smaller than the existing size.

To improve customers' shopping environment, considering that the 2-meter-high display shelves and freezers obstructed customers' views and could cause inconvenience while shopping, the height of the centrally located display shelves and freezers was lowered to 1.65 meters. Additionally, ‘tunnel-type display stands’ with glass on both sides were newly introduced at some promotional stands so that customers can see what products are available from the sides at a glance.

Moreover, Lotte Super is conducting ‘target marketing’ using KakaoTalk Plus Friends to secure customers living nearby.

Kim Soo-young, head of the MD Innovation Team at Lotte Super, said, “Lotte Super Samsung Store is a store configured differently from existing ones by introducing new fixtures and placing deli foods and wine at the store entrance to provide shopping convenience to customers.” He added, “We will do our best to create stores that prioritize customers like the Samsung Store in stores scheduled for renewal in the future so that customers will visit the supermarket frequently.”

This content was produced with the assistance of AI translation services.