Lotte Wellfood Introduces Two New Sugar-Free Dessert 'Zero' Products
Release of Zero Cookie & Cr?me Sand and Zero Mild Chocolate
Expanded to 10 Types in Lineup
Lotte Wellfood announced on the 20th that it will launch two new products from its sugar-free dessert brand 'Zero': 'Zero Ku&Nkeu Sand' and 'Zero Mild Chocolate.'
Lotte Wellfood Sugar-Free Dessert 'Zero' New Product 2 Types Packaging
[Photo by Lotte Wellfood]
The new products were created reflecting consumer needs, including chocolate, which received the most launch requests in consumer surveys, and the consistently popular cookie and cream sandwich.
Zero Ku&Nkeu Sand is a steady-selling dessert combining crispy cocoa cookies and sweet vanilla cream. Unlike traditional chocolates made with sugar, Zero Mild Chocolate offers a clean taste until the last bite.
With the launch of the new products, Zero has built a total lineup of 10 items. The Zero snack line includes six products: Zero Chocolate Chip Cookie, Zero Cocoa Cake, Zero Fruits Jelly, Zero Crunch Choco Ball, Zero Ku&Nkeu Sand, and Zero Mild Chocolate. The ice cream line consists of four products: Zero Ice Chocobar, Zero Milk Monaka, Zero Milk Soft Cone, and Zero Mini Bite.
Since its launch in May last year, Zero has been standing out in the sugar-free dessert market. It has pioneered the sugar-free dessert market by achieving sales of up to 70 billion KRW to date. Next year, it aims to achieve annual sales exceeding 90 billion KRW.
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A Lotte Wellfood official stated, "We plan to continuously expand the sugar-free dessert category that consumers want through ongoing trend monitoring."
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