LG Household & Health Care Appoints Actress Yui as Model for 'Saenghwaljeongwon'

LG Household & Health Care announced on the 20th that it has selected actress Yui as the model for ‘Saenghwaljeongwon’ (Living Garden).

Actor Yui, the model for LG Household & Health Care's 'Saenghwaljeongwon'. [Photo by LG Household & Health Care]

Saenghwaljeongwon is a health and functional food brand that creates products infused with the healthy vitality of nature, based on LG Household & Health Care’s expertise and technology. LG Household & Health Care explained that they chose Yui as the model because her unique, vibrant energy aligns well with the image of Saenghwaljeongwon.

Yui played the role of health trainer ‘Hyosim’ in the KBS weekend drama ‘Hyosim’s Struggles for Survival,’ establishing herself as a ‘wannabe’ (someone many women aspire to be like) with her bright personality and fit, toned body. For her first modeling activity, Yui filmed a commercial for the diet functional food product ‘Bifiom B3 Diet.’

Bifiom B3 Diet is formulated with the only domestic ingredient recognized by the Ministry of Food and Drug Safety for its fat reduction functionality, ‘Bifidobacterium Breve B-3 (Bifidus B3).’ It helps reduce body fat and supports gut health. This ingredient has been proven in seven human clinical trials to reduce weight and body fat mass.

Bifiom B3 Diet will make its debut on the morning of the 21st on the home shopping channel CJ OnStyle’s flagship show ‘S-pick,’ hosted by Sim Sra.

The Saenghwaljeongwon representative said, “We are strengthening our competitiveness in the functional food business in line with global health and inner beauty trends,” adding, “We will introduce premium functional foods with differentiated ingredients that provide a healthier and more vibrant daily life.”

This content was produced with the assistance of AI translation services.