Goobne, 'Gochu Basasak' 10th Anniversary... Collaboration with 'Kungya Restaurants'

Goobne announced on the 20th that it will collaborate with MNB, Netmarble's content marketing subsidiary, to celebrate the 10th anniversary of the launch of 'Gochu Basasak.'

[Photo by Goobne]

Goobne Gochu Basasak is a menu that has consistently been loved by consumers for its crispy texture and subtly lingering spicy taste and aroma. Over the past 10 years since its launch, it has surpassed 100 million units sold and has become the '1-second chicken,' selling one piece every second due to its overwhelming sales volume.

Kungya Restaurants is a spin-off brand developed by MNB. It has gained great popularity with light and diverse content that resonates with college students and office workers, delivered in a witty tone.

Goobne developed a new character, 'Gobasak Kungya,' which reinterprets the characteristics of Gochu Basasak in the style of Kungya Restaurants. Gobasak Kungya is a self-made character who, after overcoming the pain of losing to Yangpa Kungya in a past cooking competition, upgraded the Gochu Basasak recipe. With natural storytelling that expands the existing Kungya Restaurants universe, the plan is to capture the hearts of both Goobne fans and Kungya fans.

From the 21st to the 29th, Goobne will also operate a Gobasak Kungya pop-up store at the Goobne flagship store 'Playtown' in Mapo-gu, Seoul. Following the concept of 'Gobasak Company New Employee Recruitment,' it plans to offer solid content that induces deep immersion. Every day at 4 PM, an entrance exam event will be held for the first 200 people on a first-come, first-served basis, providing a unique and enjoyable experience.

This content was produced with the assistance of AI translation services.