Lotte Chilsung Operates Playmobil Popup... "Chilsung Camping Site to Enjoy with Figures"

'Playmobil' Collaboration Popup Operating at Lotte World Mall Atrium Plaza Until November 5

Lotte Chilsung Beverage announced on the 20th that it will operate the ‘CHIL&PLAY LAND’ pop-up store at the Lotte World Mall Atrium Plaza until the 5th of next month.

Through an official licensing agreement with the German toy brand ‘Playmobil,’ Lotte Chilsung Beverage will showcase figures and collaborative goods enjoying a camping atmosphere together with Chilsung Cider at the pop-up store.

CHIL&PLAY LAND recreates a figure forest in the city and consists of a game zone, vending machine zone, photo zone, and sales zone. Visitors can feel as if they have entered a world of figures by passing through the entrance of a figure box that gradually shrinks, and enjoy target games, board games, and more in the game zone. In the vending machine zone decorated with the unique sensibility of CHIL&PLAY LAND, visitors can receive various prizes through a Chilsung Cider claw machine event.

The photo zone includes a photo booth where visitors can become the main character inside a figure package and take pictures, as well as a photo zone that recreates a limited-edition Playmobil tent. A 5-meter-tall giant figure air balloon is also installed to catch the eyes of visitors. In the sales zone, limited-edition figures and collaborative goods featuring the concept of a father and daughter enjoying camping with Chilsung Cider are showcased.

A representative from Lotte Chilsung Beverage said, “We hope to provide consumers with a fresh brand experience through the pop-up store collaborated with the global toy brand Playmobil,” adding, “We will continue to embrace the transparency of Chilsung Cider and all tastes of the world through various collaborations.”

This content was produced with the assistance of AI translation services.