Gmarket and Auction announced on the 20th that they will hold the ‘Gmarket X Baek Jong-won Collaboration Promotion’ together with The Born Korea for one week from the 23rd to the 29th, offering popular products at special prices.

Gmarket Partners with Baek Jong-won... "Discounts on Hong Kong Banjeom, Baekdabang, Baekcook" View original image

This is the first time The Born Korea has partnered with an e-commerce platform to offer vouchers and meal kits together. During this event, The Born Korea’s main dining brand vouchers, meal kits, and frozen foods will be offered at discounted prices.


First, vouchers for the main brands operated by The Born Korea will be sold at a discount. The ‘Paik’s Coffee 10,000 won voucher’ is offered at a 13% discount for 8,700 won, and the ‘Hong Kong Banjeom 20,000 won voucher’ and ‘Paik Boy Pizza 20,000 won voucher’ are each available at a 15% discount for 17,000 won.


Meal kits and frozen foods are also carefully selected and offered at discounts of up to 29%. Popular products from Baek Jong-won’s meal kit brand ‘Paik Cook’ are sold uniformly at 9,900 won. These include the ‘Baek Jong-won Paik Cook Paik Ham Potato Jjageuli Meal Kit,’ ‘Baek Jong-won Paik Cook Jeju Pork Budae Jjigae Meal Kit,’ ‘Baek Jong-won Paik Cook Spicy Bean Sprout Bulgogi Meal Kit,’ and ‘Baek Jong-won Paik Cook Zucchini Gochujang Jjigae Meal Kit.’ Each product is limited to 500 units, and free shipping is provided when purchasing two or more.


Frozen foods include ‘Saemaeul Sikdang Gochujang & Soy Sauce Pork Bulgogi 4-pack’ (final discounted price 19,900 won, limited to 1,000 units), ‘Baek Jong-won Life Samgyetang 4-pack’ (final discounted price 29,800 won, limited to 200 units), ‘Hong Kong Banjeom Seafood Yook Gyoja Dumplings 6 packs’ (final discounted price 23,500 won, limited to 500 units), and ‘Hanshin Pocha Stir-fried Octopus 4-pack’ (final discounted price 28,900 won, limited to 500 units). All are eligible for free shipping.


Additional benefits are also arranged through live broadcasts on G Live. The event will be held on the 26th at 9 PM via Gmarket’s live broadcast ‘G Live.’ Exclusive products for the live broadcast will be introduced, and purchase king events and purchase verification lottery events will be held for customers who buy during the broadcast.



Park Yoon-jin, manager of Gmarket’s Strategic Partnership Marketing Team, said, “As demand for convenient meals at reasonable prices has greatly increased, we are offering various popular menus from The Born Korea’s brands at super special prices for one week. We will also hold a live broadcast with a mukbang concept and prepare customer events, so we hope for a lot of interest.”


This content was produced with the assistance of AI translation services.

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