Geumyang International Launches Italian Pairing Travel Promotion

Scratch Coupon Promotion for Purchasing 'Michele Chiarlo·San Marzano'

Comprehensive liquor company Kumyang International announced on the 19th that it will hold a pairing travel promotion featuring Italian wines ideal for autumn, ‘Michele Chiarlo’ and ‘San Marzano’.

Through this promotion, Kumyang International will offer prizes via scratch cards when purchasing Michele Chiarlo or San Marzano wines worth over 50,000 KRW. Scratch cards will be distributed on-site, with the first prize being an Italian premium pairing package worth approximately 50,000 KRW, and the second prize a special pairing package worth about 30,000 KRW. These kits include Italian pasta meal kits, sauces, noodles, and cheese that can be enjoyed with the wines, organized by prize rank. Additionally, scanning the promotion’s QR code allows customers to discover special pairing combinations of wine and food.

Michele Chiarlo and San Marzano are world-renowned wineries that received the highest rating (3 glasses) from the Italian wine and food media outlet ‘Gambero Rosso’. Michele Chiarlo is one of the leading producers in Piemonte, Italy, and operates a restaurant at the local winery, showing a strong interest in wine pairing. Among the promotion items, ‘Cipressi Nizza’ received the highest score from Gambero Rosso this year. San Marzano, a representative winery of Puglia established in 1962 as a cooperative, was selected as Winery of the Year in last year’s annual guide by Gambero Rosso and received the grand prize.

The Italian pairing travel promotion is available at stores where these wines are stocked in nationwide Lotte Department Store, Hyundai Department Store, and Shinsegae Department Store locations.

This content was produced with the assistance of AI translation services.