CU Launches Premium Distilled Soju 'Donghae22' to Commemorate Dokdo Day

Display of the Name Donghae (EAST SEA)

Convenience store CU announced on the 19th that it will launch the premium distilled soju "Donghae 22" on the upcoming Dokdo Day, the 25th.

Convenience store CU will launch the premium distilled soju 'Donghae22' on the 25th.
[Photo by BGF Retail]

Donghae 22 is said to contain natural minerals from deep ocean water extracted 1,500 meters below the seabed near Ulleungdo. CU stated that it is made by fermenting freshly milled rice and then using a vacuum distillation method, resulting in a distinctive rice flavor and a clean taste.

The packaging features a typographic design that expresses rolling waves and wind, utilizing the Korean characters for Donghae and the English letters EAST SEA.

Meanwhile, the "CU Dokdo Love Expedition Team," composed of BGF Retail employees who operate CU and CU franchise owners, recently visited Dokdo to hold the "2023 Dokdo Love Sponsorship Event."

Im Minjae, Head of Win-Win Cooperation at BGF Retail, said, "As Korea's representative convenience store, CU has been carrying out activities to share the importance of Dokdo with customers and franchise owners nationwide. We will continue to make various efforts to maintain steady interest in Dokdo."

This content was produced with the assistance of AI translation services.