Popular YouTuber 'Hamzi' Collaborates on Video Project

Dining company Donggyeong's galbi specialty brand Songchu Gamagol announced on the 18th that it has launched 'Two Types of Grilled Pork Ribs' and held a collaboration broadcast with mukbang YouTuber 'Hamji' to commemorate the release.


Songchugamagol 'Two Types of Grilled Pork Ribs' [Photo by Songchugamagol]

Songchugamagol 'Two Types of Grilled Pork Ribs' [Photo by Songchugamagol]

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The new products are 'Spicy Grilled Pork Ribs' and 'Seasoned Grilled Pork Ribs.' The Spicy Grilled Pork Ribs feature tender pork ribs marinated in Songchu Gamagol's traditional gochujang sauce, delivering a spicy yet savory flavor. The Seasoned Grilled Pork Ribs are marinated in a sweet soy sauce, creating a harmonious blend of the unique umami and sweetness of soy sauce. They can be easily cooked at home using an oven or air fryer.


Songchu Gamagol planned the YouTube collaboration with Hamji to vividly convey the generous appearance and savory taste of the special sauce of the new products through a mukbang by the professional YouTuber. Hamji is a popular YouTuber with 11.8 million subscribers. The video featuring Hamji tasting the grilled pork ribs currently has 2.4 million views.



The products are available for purchase on the Songchu Gamagol online mall and will be sold at offline stores in the future.


This content was produced with the assistance of AI translation services.

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