Jay Fitness Successfully Renews Design with Jakshim Design Group...
Seongnam City's largest total fitness brand, 'J Fitness,' has successfully renewed its fitness design concept in collaboration with 'Jaksim Design Group,' which has been designing and constructing the number one study cafe/reading room brand 'Jaksim,' receiving favorable reviews from customers.
J Fitness was launched in 2013 by CEO Jisangseup of JTF Company Co., Ltd., establishing Seongnam as its base area and strategically distributing stores densely to increase brand awareness within the region and lock in customers. Through this MOU, J Fitness requested Jaksim Design Group to create the J Fitness 2.0 design model, and Jaksim Design Group quickly developed a trendy and warm hotel-style design concept, opening the J Fitness Seongnam Bokjeong-dong branch and Seongnam Medical Center branch at one-week intervals.
In the process, J Fitness, together with Jaksim Design Group, a subsidiary of a large franchise brand, established a systematic approach to space design including concept selection and material selection, creating a foundation to accelerate growth. Due to the sophisticated design receiving positive feedback from customers, the company plans to sequentially introduce this premium design to new stores, according to an official.
Including the two newly opened stores, J Fitness provides corporate total fitness services to customers through 11 stores located in Bokjeong-dong, Yangbeol, Bokjeong Station, Ssangryeong, Hoedeok/Mokhyeon, Taepyeong-dong, Hadaewon, and more, and announced plans to continuously conduct research and development on spaces.
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Meanwhile, Jaksim Design Group Co., Ltd. obtained an interior architecture license in 2018 and has designed and constructed hundreds of 'Jaksim Study Cafe' stores under its parent company ING Story Co., Ltd., establishing itself as a leader in the space design industry. With the successful space design showcased in J Fitness, it has proven its expertise in new construction and remodeling of gyms, Pilates, screen golf, and fitness centers, growing into a specialized company in space leasing and commercial facility interior design.
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