Able C&C Chogongjin Launches 'Essence Pact'
Able C&C announced on the 17th that Chogongjin is expanding its base makeup category by launching the 'Chogongjin Essence Pact,' which contains precious herbal ingredients.
Chogongjin has recently shown visible results by expanding its reach to the base makeup category, backed by strong consumer trust in its premium basic herbal line. In fact, sales of Chogongjin base makeup increased by 178% compared to the same period last year as of last month.
The Chogongjin Essence Pact contains about 65% Chogongjin essence ingredients, making it possible to achieve a moist and radiant glow even in the dry autumn season. Especially, the core ingredient Gongjin, made from precious herbal raw materials, delivers rich nutrition and moisture to the skin as well as full elasticity energy such as vitality and vigor.
According to the human application test conducted by the Skinmed Clinical Trial Center, after 100 hours of product use, radiance improved by 127% and moisture content by 151%, proving the lasting effects of glow and hydration. Additionally, immediate coverage of wrinkles, blemishes, and pores was confirmed, with nasolabial folds and eye wrinkles improving by 108% and 107%, respectively, after product use.
The formulation is composed of triple marble, allowing moist coverage, radiance, and tone-up to be achieved all at once without clumping. The colors are available in two shades, 21C Vanilla and 23C Sand, allowing customized selection according to skin tone, and the water-drop-shaped puff enables ultra-close makeup application even on the contoured areas of the face.
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To commemorate the launch of this new product, Chogongjin is offering a 20% discount on the Essence Pact until the 30th of next month, along with a free 8ml Chogongjin Revitalizing Essence with purchase. A special promotion is also prepared for new Able Membership members, offering the Essence Pact at a ‘100-won deal price.’ The Chogongjin Essence Pact can be purchased at Missha and Chogongjin stores nationwide as well as on the official Chogongjin online mall, Able Shop.
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