Kumho Tire Wins Grand Prize at 2023 Good Design Awards

Kumho Tire received the main prize at the Japan Good Design Award.

The Good Design Award is a prestigious design competition in Japan that has widely promoted the value and potential of design, and its tradition and credibility are recognized worldwide.

Kumho Tire won in the product design category for the all-season tire exclusively for Europe, the "PorTran 4S CX11" (hereinafter "PorTran CX11").

The "PorTran CX11" is a tire specially designed to suit European climate and road conditions, launched to respond to the growing all-season van (VAN) and light commercial vehicle (LCV) markets.

The PorTran CX11 combines the advantages of Kumho Tire's "SOLUS 4S HA32" and "Winter PorTran CW11" products, ensuring stable driving and braking performance in all seasons.

The PorTran CX11 achieved competitive levels in the European tire labeling evaluation (▲rolling resistance ▲wet grip ▲noise performance).

Moreover, it is designed to be lightweight while maintaining durability.

It also obtained the 3PMSF (Three-Peak Mountain Snowflake) certification, which certifies that the tire meets the strengthened European winter tire regulations and can be safely used even in midwinter.

Kumho Tire applied a customer-friendly idea to this product, considering that consumers tend to be indifferent to tire wear.

A new type of wear limit line that changes shape in four stages according to the wear condition was inserted into the pattern, allowing customers to intuitively check the product status.

On the 16th, Jomansik, Head of the Research and Development Division, said, "We will continue to devote ourselves to developing excellent designs so that customers can experience cutting-edge tire technology."

This content was produced with the assistance of AI translation services.