Hanwha Co., Ltd. Selected for Excellent Design for 'Forena Hair Dryer Storage'

Hanwha Corporation's Construction Division designed the ‘Forena Hair Dryer Storage System,’ which was selected as a 2023 Good Design (GD) award winner.

The Good Design (GD) award is the most prestigious design award in Korea, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion. It is a government certification system that has been conducted annually since 1985. The design, appearance, functionality, and economic feasibility of all products released domestically are comprehensively evaluated, and products recognized for their excellence are granted the Good Design ‘GD Mark.’

The ‘Forena Hair Dryer Storage System’ by Hanwha Corporation’s Construction Division, selected for the 2023 Good Design award, is a specialized storage system designed for storing hair products such as hair dryers, curling irons, and brushes.

Based on consumer survey results indicating difficulties in organizing and storing daily-used hair products, the system was designed to enable organization through storage alone, and convenience was further enhanced by applying a built-in drawer power outlet. Additionally, considering the nature of electric hair products, which often cause tangled or pinched cords, a separate space was provided to resolve such inconveniences, strengthening the design details.

The storage compartments are arranged in geometric shapes of triangles and circles to add sophistication, while slanted storage compartments allow users to insert the hair dryer immediately after use, emphasizing practicality. Depending on the drawer’s internal size, the arrangement of some shapes varies, enabling diverse spatial configurations according to different standards.

Hanwha Corporation’s Construction Division has continuously strived to strengthen the design capabilities of the Forena brand. Various Forena products such as ‘Forena Pet Friends Interior,’ ‘Pet Friends Washbasin,’ and ‘Forena Edge Look’ have been selected for the Good Design (GD) award. Since 2008, the division has accumulated 36 GD marks, demonstrating outstanding capabilities in the design field.

Moreover, Hanwha has developed the ‘Forena Exterior Design,’ which embodies Forena’s unique values and brand identity, differentiating its exterior design from other apartments. This includes detailed elements such as the building color scheme ‘Forena Signature Skin’ and gate (entrance) design ‘Forena Face.’ From apartment entrances to pilotis, entrances, building facade colors and patterns, and logos, Hanwha is building a connected and expanded design world unique to Forena.

Specialized product development is also ongoing. In September, Hanwha Corporation’s Construction Division developed Korea’s first ceiling-type electric vehicle charging system, the ‘Forena EV Air Station.’ Additionally, products such as the pet playground ‘Forena Pet Friends Park,’ the community communication and relaxation space ‘Forena Cafe Breeze,’ the creative play area ‘Merry Kids Ground,’ the fine dust reduction specialized system ‘Forena Blue Air System,’ and ‘Forena Home IoT,’ which links various smart functions with mobile applications, have been continuously developed.

This content was produced with the assistance of AI translation services.