“Everyone Will Fall for It?”… SAMG Entertainment Fashion Doll ‘Lulupop’ Returns with Oh My Girl’s YooA
SAMG Entertainment (CEO Kim Suhoon, hereinafter SAMG Entertainment)'s fashion doll brand ‘Lulupop’ is making a comeback with Oh My Girl's YooA in a new look.
On the 16th, SAMG Entertainment announced that it will launch the second season of ‘Lulupop,’ titled ‘Lulupop The Party,’ and begin full-scale activities.
‘Lulupop’ is SAMG Entertainment's fashion doll brand based on the concept of K-POP, which is recognized in the global market. It communicates with fandoms both online and offline through music releases like real idols, music videos (MV) based on 2D and 3D animations, short-form videos, and live-action doll content.
The theme of this season’s ‘Lulupop’ is ‘The Party.’ It features a total of five party concepts, including a masquerade ball, capturing a cute, charming, yet intense atmosphere.
With the main merchandise being character dolls, fans can coordinate fashion items matching each party concept and experience as if they are actually attending the party. Additionally, the ‘Lulupop The Party Mini’ merchandise, which contains 12 types of characters randomly, stimulates fans’ collecting desires.
Notably, this season features Oh My Girl's YooA as the main model of ‘Lulupop The Party.’ YooA, who is loved by the public for her doll-like appearance, will meet fans through music releases, TV commercials, short-form videos, and more with ‘Lulupop The Party.’
Earlier, on the 13th, the music track of ‘Lulupop The Party,’ featuring main model YooA, was released and has attracted the attention of K-POP fans. The title track is ‘Modu Da Banhal Geol? (Falling for me).’ The lyrics express a confident figure pursuing dreams, resonating with young children to teenage girls.
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Kim Suhoon, CEO of SAMG Entertainment, said, “Unlike other fashion dolls, ‘Lulupop’ is SAMG Entertainment’s doll brand with a solid concept of K-POP,” adding, “As K-POP is loved in the global market, ‘Lulupop’ will actively expand not only domestically but also overseas.”
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