Lotte Department Store, Levi's '501' 150th Anniversary Pop-up Event

From the 17th to the 2nd of next month
"Considering the Consumption Characteristics of the Jalpase Generation"

Lotte Department Store announced on the 16th that it will hold a pop-up store at the basement 1st floor of AvenueL in Jamsil Branch from the 17th to the 2nd of next month to celebrate the 150th anniversary of the launch of '501,' the representative product of the global denim brand 'Levi's.'

Lotte Department Store will hold a relay of Levi's pop-up events featuring 'Monamhee' keyrings and the 'NewJeans' theme on the B1 floor of the Jamsil branch starting from the 17th.
[Photo by Lotte Department Store]

This pop-up store will be held in a relay format with two themes. From the 17th to the 22nd, the theme will be the 'Monamhee' keyring. Lotte Department Store will exclusively showcase Monamhee doll keyrings dressed in clothes made by upcycling Levi's denim. Additionally, during this period, visitors who bring their existing Levi's products will be offered a one-on-one tailoring service featuring embroidery using the Monamhee character.

From the 23rd to the 2nd of next month, the theme will be the girl group 'NewJeans.' Products worn by NewJeans during their photoshoot will be exhibited, and visitors will have the opportunity to create their own denim using patches, buttons, and other materials used in those products.

During the pop-up store operation period, Lotte Department Store will also offer a 10% discount to consumers who purchase clothing items such as jeans. Furthermore, consumers who purchase over 200,000 KRW will receive a scratch lottery ticket that can win prizes such as Lotte Department Store and denim notebook cases.

A representative from Lotte Department Store said, "We deeply considered the consumption characteristics of the 'Jalpa Generation' while planning this event." The Jalpa Generation is a newly coined term combining the 'Generation Z,' born from the mid-1990s to the early 2000s, and the 'Alpha Generation,' born after the early 2010s.

This content was produced with the assistance of AI translation services.