Five Guys 2nd Branch Opens on the 13th at The Hyundai Seoul

Kim Dong-seon, Head of Strategy at Hanwha Galleria, Attends
Targeting Weekday Workers and Weekend Shoppers... Broadly Capturing Leisure Population

Hanwha Galleria subsidiary FG Korea announced on the 13th that it has started welcoming customers with the opening event of Five Guys' 2nd store at The Hyundai Seoul in Yeongdeungpo-gu, Seoul.

(From left) Ian Ross McKenzie, Vice President of Five Guys Asia Pacific Operations, Oh Min-woo, CEO of FG Korea, Kim Young-hoon, CEO of Hanwha Galleria, Kim Dong-sun, Head of Strategy at Hanwha Galleria, Cha Ji-hye, Manager of Five Guys 2nd Branch, Kim Hyung-jong, CEO of Hyundai Department Store, Na Myung-sik, Vice President of Hyundai Department Store, Kim Chang-seop, Executive Director of Hyundai Department Store, and Chris Goodchild, Director of Five Guys International, are conducting a ribbon-cutting ceremony on the 13th to celebrate the opening of Five Guys Yeouido.
[Photo by Hanwha Galleria].

The event was attended by key executives including Kim Young-hoon, CEO of Hanwha Galleria, Kim Dong-sun, Head of Strategy Headquarters, Kim Hyung-jong, CEO of Hyundai Department Store, and Na Myung-sik, Vice President.

The Five Guys 2nd store, located on the B1 floor of The Hyundai Seoul, has an exclusive area of 297㎡ (approximately 90 pyeong) and a seating capacity of 100. The store operates during the same hours as the department store: weekdays (Monday to Thursday) from 10:30 AM to 8:00 PM, and weekends (Friday to Sunday) from 10:30 AM to 8:30 PM.

Store entry applications are accepted from 6:00 AM at the B2 floor entrance of The Hyundai Seoul (subway connection passage) through Tableling on a first-come, first-served basis for up to 100 people. After 10:00 AM, applications can be made via the Tableling mobile application (app). On this day, the first 100 spots were filled before 8:00 AM.

To commemorate the opening of the 2nd store, FG Korea is providing limited edition goods to the first 100 customers who visit on the day. Customers who post a visit verification photo on the official Korean Five Guys Instagram will also be entered into a draw to receive gifts.

Five Guys is known for its differentiated menu featuring customizable burgers with 15 toppings to suit individual preferences and fries made from domestic fresh potatoes. Since the opening of the 1st store in June, it has attracted an average of 1,800 to 2,000 customers daily for over four months. Like the 1st store, the 2nd store also offers 'free peanuts' and 'drink refills' services.

FG Korea plans to open more than 15 stores in South Korea over the next five years.

This content was produced with the assistance of AI translation services.