29CM, Knitwear Brand 'Howlin' First Domestic Pop-up Exhibition

Offline Popup Operation at Iguseongsuseo Until the 19th of Next Month

29CM (Isipgu Centimeter) announced on the 13th that it will hold the first domestic offline popup of the knitwear brand Howlin, themed around the 'pink color,' at Igusungsu in Seongsu-dong until the 19th of next month.

Howlin is a Belgian brand that produces handmade knits using premium yarns sourced from Scotland and Ireland through traditional methods. It aims for sustainable fashion that is not bound by trends while showcasing a diverse color palette that highlights creativity.

At this popup exhibition, 29CM plans to present a variety of Howlin knits with a lovely and warm feeling centered on the pink color theme. In particular, the Pinky Pie color from Howlin’s classic 'Birth OF the Cool' line will be exclusively available both online and offline only at 29CM. Customers can find it in various categories including sweaters, beanies, gloves, and scarves.

The popup space will feature a photo zone utilizing Howlin’s signature character 'Shaggy Bear,' which embodies the wool material of Howlin. Shaggy Bear represents the feeling of relaxation and happiness when touched. All customers who upload a certification photo taken with Shaggy Bear on social networking services (SNS) will receive a 10% discount on Howlin product purchases.

A 29CM representative explained, "Howlin is a brand with a strong fandom among customers who prefer quiet luxury, offering classic designs using premium materials in an old money style. As the sweater season arrives, we hope customers will experience the fun colors and patterned designs at the Howlin popup exhibition set up at Igusungsu."

This content was produced with the assistance of AI translation services.