CU 'Convenience Store Go-inmul' Series Wins Triple Crown at YouTube Advertising Awards

Grand Prix · Best Brand Fandom · Best Shorts Category

CU announced on the 13th that the convenience store web drama series 'Convenience Store Veterans,' created in collaboration with the comprehensive content studio Playlist, won three awards at the 2023 YouTube Works Awards.

'Convenience Store Veterans' and 'Convenience Store Ttukttaki,' produced jointly by CU and Playlist, were honored at the 2023 YouTube Works Awards held on the 11th, winning the Grand Prix, the highest award, as well as awards in the Best Brand Fandom and Best Shorts categories, beating out 42 strong contenders. The award-winning series, Convenience Store Veterans and Convenience Store Ttukttaki, are shorts dramas that entertainingly depict various episodes occurring at CU convenience stores through the perspectives of 'part-time job masters' staff and a novice store owner in their twenties.

CU, Convenience Store Veterans, Convenience Store Ttukttaki Poster [Photo by BGF Retail]

Both series have been praised not merely as B-grade content for entertainment but as campaigns that intricately showcase CU brand insights within the familiar setting of a convenience store. Their high-quality content not only enhanced brand favorability but also successfully built a CU fandom.

The YouTube Works Awards is an annual global digital video advertising festival hosted by YouTube in partnership with marketing research firm Kantar. It is held in over 20 countries worldwide and recognizes brands that have created and operated the most creative and effective YouTube campaigns over the year.

A BGF Retail official stated, "Analyzing the viewing characteristics of the MZ generation (Millennials + Generation Z), who are enthusiastic about short-form and entertainment-type content, we densely packed fresh episodes under one minute that resonate with them, which brought about good results. We will continue to produce content that can steadily increase brand intimacy and communicate with consumers."

This content was produced with the assistance of AI translation services.