8 out of 10 American Teens Use iPhone... "Will Use iPhone Next Time Too"

87% of Teens "Use iPhone"
Apple Watch Achieves No.1 Watch Brand
Apple Music Falls Behind Spotify

A survey revealed that the majority of American teenagers use iPhones.

On the 14th (local time), major foreign media analyzed the annual semi-annual report of the US investment bank Piper Sandler and found that 87% of American teenagers reported using iPhones. Among them, 88% said they would continue to use iPhones in the future.

The survey was conducted from the 4th to the 27th of last month, targeting 9,193 teenagers residing in the United States. The average age of respondents was 15.7 years, and the average household income of their families was $70,725 (approximately 94.91 million KRW).

Not only iPhones, but the usage rate of Apple’s convenient payment system and other product lines among teenagers was also high. 34% of respondents said they owned an Apple Watch, and 42% reported using Apple Pay.

In particular, in the watch preference category, the Apple Watch recorded the highest preference among high-income teenagers, surpassing Rolex and Casio.

Piper Sandler explained that the survey results fully reveal the influence iPhones hold among American teenagers. With iPhones accounting for half of Apple’s sales and securing teenagers as key customers, it is expected to have a positive impact on Apple’s profitability. According to market research firm Counterpoint Research, iPhones held a 55% market share in the US during the second quarter.

Piper Sandler analyzed, "Amid this trend, Apple will continue to prove its position by releasing new iPhones," adding, "The continued increase in Apple hardware users can act as a catalyst for service growth."

However, Piper Sandler pointed out that Apple’s music streaming service has not made a significant impact among American teenagers. The proportion of teenagers who used Apple Music in the past six months was less than 40%. In contrast, 70% of respondents said they used Spotify. Additionally, teenagers were found to use YouTube Music, Amazon Prime Music, and SoundCloud.

This content was produced with the assistance of AI translation services.