KCC Provides Paint for Live Performance by Modern Art Master Artist Kang Hyung-gu

Artist Kang Hyung-gu is giving an interview ahead of the live performance at the 'ATO - Beautiful Gift' exhibition.

On the 12th, KCC announced that it provided its eco-friendly water-based paint 'Sopro Wellbeing' for the live performance held at the 'ATO (Aesthetic Treasure of Orient) - Beautiful Gift' exhibition featuring domestic modern art masters.

Actress Kim Hee-sun, a model for KCC's high-end window brand 'Klenze,' participated as the content director for this exhibition. The live performance featured artist Kang Hyung-gu, who showcased artworks created using eco-friendly paint instead of regular paint. Kang is a master in the Korean contemporary art scene known for his hyperrealistic techniques depicting faces of stars from history as well as self-portraits.

In the live performance, artist Kang utilized KCC Paint’s eco-friendly water-based paint 'Sopro Wellbeing,' which enables rich and luxurious color expression. Additionally, Kang engaged with the audience on-site, discussing the painting process and the artworks, attracting significant attention.

A KCC representative stated, “It is very meaningful that KCC Paint is realized in his artworks,” adding, “We plan to continue expanding exchanges and collaborations with various cultural and artistic fields to widely promote our eco-friendliness, rich color range, and excellent quality to customers.”

This content was produced with the assistance of AI translation services.