Aideulnara's Original Content Surpasses 20 Million Cumulative Views
Launch of Chef Gaji's Magic Kitchen
"Teaching Basic Etiquette and Expecting Improvement in Eating Habits"
LG Uplus announced on the 12th that the original content of its kids-only service ‘Idel Nara (www.i-nara.co.kr)’ has gained great popularity, surpassing an average of 2 million monthly views and a cumulative 20 million views over the past nine months this year. Idel Nara is a kids-only service that provides premium content through LG Uplus IPTV ‘U+tv’ and its mobile app.
Riding on the popularity of its original content, LG Uplus has introduced a new series called ‘Gaji Chef Magic Kitchen.’ The story features a butterfly fairy who helps a lonely eggplant, unnoticed despite its rich taste and nutrition, in a small garden in front of the magical kitchen where magic unfolds, transforming it into a chef. In particular, it helps children develop basic manners in daily life such as kindness, orderliness, and cleanliness. It is also expected to improve eating habits by cooking fun dishes with ingredients that children tend to be picky about.
To celebrate the launch of the new content, Idel Nara is holding a ‘Cooking Class Invitation Event’ where participants can cook with Chef Gaji until the 15th. The cooking classes will be held three times on the 29th at The Hyundai Seoul at 3 PM, 4 PM, and 5 PM. A total of 24 participants will be selected, with 8 people per class (each accompanied by one guardian). Applications can be submitted through the Idel Nara app or the event page on the official website, and winners will be notified individually on the 17th.
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Namgung Jin-ah, head of the Idel Nara content team at LG Uplus, said, “The secret to the popularity of the original content lies in keenly capturing celebrities and trends that children are enthusiastic about, combining both educational elements and fun,” adding, “We will continue to provide content that is both entertaining and beneficial, tailored to children’s perspectives, while alleviating parents’ concerns about inappropriate media content.”
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