Ottogi Launches 'Old-Fashioned Japchae Rice Bowl' and 'Spicy Tuna Mayo Rice Bowl'
Ottogi announced on the 12th that it has launched two new ‘Ottogi Cupbap’ products that emphasize taste and convenience.
The newly introduced Ottogi Cupbap comes in two varieties: ‘Old-fashioned Japchae Rice Bowl’ and ‘Spicy Tuna Mayo Rice Bowl.’ The ‘Old-fashioned Japchae Rice Bowl’ incorporates the know-how of ‘Ottogi Old-fashioned Japchae,’ which makes the usually complicated cooking process of japchae easy to complete. It features fluffy rice, chewy noodles, a sweet and savory sauce, and abundant ingredients in harmony. Made using only plant-based ingredients, it offers a mild and clean taste without being overpowering, and can be enjoyed with additions like fried eggs or chili oil according to personal preference.
The newly released ‘Spicy Tuna Mayo Rice Bowl’ was developed with Ottogi’s unique recipe to be mixed and eaten with spicy tuna and mayonnaise. It is the third tuna rice bowl series following the existing Tuna Mayo Rice Bowl and Kimchi Tuna Rice Bowl, offering a spicy, sweet, and savory flavor.
The two new products were first launched at convenience stores such as GS25, CU, and Emart24, and are scheduled to expand to all distribution channels within this month.
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An Ottogi representative said, “As more consumers purchase cupbap for a simple yet satisfying meal, we launched two new products to meet diverse consumer needs,” adding, “We will continue to introduce differentiated cupbap products in terms of taste and quality to target consumers’ palates.”
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