HiteJinro Beverage Launches 'Jinro Tonic Wild Peach' Nationwide in Convenience Stores
Expansion of Sales Channels Following Large Mart and Coupang
HiteJinro Beverage announced on the 6th that its new Jinro Tonic Water product, 'Jinro Tonic Wild Peach,' will also be sold at the five major convenience store chains nationwide (GS25, CU, 7-Eleven, Emart24, Ministop).
Jinro Tonic Wild Peach, launched last July, initially started sales mainly through online channels, and as demand increased, its distribution channels expanded. Last month, it was stocked in major nationwide supermarkets such as Emart, Lotte Mart, and Homeplus, and is also available through Coupang Rocket Delivery.
Jinro Tonic Wild Peach is a new extension product of Jinro Tonic Water that uses fruit peaches, which are popular across all age groups. Released with zero calories, it allows consumers to make peach soju tonic, peach highball, and more without concerns about sugar or calorie intake.
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A HiteJinro Beverage representative stated, "Thanks to the enthusiastic response from consumers, we expanded the sales channels for Jinro Tonic Wild Peach faster than planned," adding, "It is being sold not only through home-use channels but also stocked in various liquor-selling establishments including soju, baijiu, sake, and whiskey venues."
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