Ministry of Culture, Sports and Tourism to Promote Visits to Korea by Saudi Youth Generation
'Saud Korea Tourism Festa' in Riyadh
Promoting and Experiencing K-Culture at 'KCON' Venue
The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization will hold the 'K-Travel Festa in Saudi' in Riyadh, Saudi Arabia on the 6th and 7th. They will actively market Korean tourism to over 20,000 young people who have a strong interest in Hallyu.
Six key Middle Eastern countries including Saudi Arabia (United Arab Emirates, Qatar, Kuwait, Bahrain, Oman) had an average expenditure per visitor to Korea of a whopping $2,600 in 2019. This is more than twice the global average expenditure of $1,239 per visitor to Korea. The average length of stay is also 4.0 days longer, reaching 10.7 days, making it a high-value market. At the center of this is Saudi Arabia. Among the 13,123 visitors from these six countries to Korea in the first half of this year, 55.1% (7,253 people) were from Saudi Arabia. Since establishing the Saudi Tourism Office in Korea in August 2021 and setting up direct flight routes (Incheon-Riyadh, Incheon-Jeddah), tourism cooperation has been strengthened.
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To maintain this positive momentum, the Ministry of Culture, Sports and Tourism will hold various events at the Mohammed Abdu Arena in Riyadh, where the paid K-pop concert 'KCON Saudi Arabia 2023' will take place. Along with Innisfree and Nongshim, they will operate a K-culture promotion and experience center and set up a promotional booth for the '2023-2024 Visit Korea Year.' On the 8th, the 'Korea Tourism Travel Mark' and 'Korea Tourism Night' events will also be held at the JW Marriott Riyadh. Fourteen domestic accommodation and shopping companies including Lotte Hotel and Hyundai Department Store will participate in the former event to consult with seventy local companies. The latter event will be attended by about 250 people including government officials from both countries and local media. They will strengthen the exchange foundation through briefings on medical care, shopping, and tourism ventures.
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